Let’s face it. SEO is a fundamental part of any modern business. Without good SEO your brand will be lost in the crowd. Over the years, Google has become very good at weeding out sites that don’t deliver value and aren’t optimised effectively.
Even with the advent of social media marketing and affiliate advertising, being highly ranked in the major search engines is still number one. It’s a real advantage to having customers naturally come to you, rather than you having to chase leads.
So, your Inbound Marketing strategy needs to have an SEO element to it. This article will support that advice by providing you with statistics from major surveys. This will help you to focus on the areas that really make a difference to your online marketing efforts.
54% of marketers said that SEO helped them to achieve their goals (Regalix, 2016)
Ignore advice that says SEO is no longer relevant. Those people are sending you on the wrong path. SEO is still one of the most effective marketing methods available to bring customers to your door, 54% of marketers can’t be wrong, and the other 46% are probably not focussing their efforts in the right places.
76% respondents consider both SEO and SEM as part of their search marketing strategy (Regalix, 2015)
This shows that over three-quarters of businesses are still investing in SEO as part of their marketing strategy. Businesses still recognise the power of SEO in the digital world.
57% of B2B marketers say SEO has the biggest impact on lead generation (Social Media Today, 2015)
If you have to choose just one area to focus your efforts on generating leads, make it SEO. This stat proves that SEO is king over social media and email in terms of lead generation.
Search is the #1 driver of traffic to content sites, beating social media by more than 300% (Social Media Today, 2015)
With all the hype about social media marketing, you’d think it outperforms search traffic. Think again. We’re not saying don’t invest in social media marketing, just make SEO your number one priority.
Marketers see SEO as becoming more effective, with 82% reporting effectiveness is on the rise, and 42% of this group stating effectiveness is increasing significantly. (MarketDive, 2016)
With Google continually updating and refining their algorithms (approximately 500 times a year), SEO is becoming both more effective and more important.
Research of marketers showed 89% worldwide rated SEO successful at achieving objectives of improved search rankings, website traffic and lead generation. (eMarketer,2015)
This statistic is taken from a worldwide survey and shows that SEO is taken seriously by 89% of marketing experts.
31% Spend Over $1000 Monthly on SEO Tools (Search Engine Journal, 2017)
What’s surprising about this poll is that 69% of companies are spending less than $1000 (around £800) per year on SEO. This means that if you’re willing to invest more significant amounts of money on SEO, you can put yourself ahead of over two-thirds of the competition!
Google owns 68% of the global search engine market (Smart Insights, 2016)
If you needed any evidence that to succeed you must play by Google’s search rules, here it is!
More Google searches take place on mobile devices than on computers in 10 countries including the US and Japan (Google,2015)
This shows there has been a shift to people searching on mobile devices such as smartphones or tablets. Therefore, it’s important to make sure your web presence is optimised for mobile.
Google’s Accelerated Mobile Pages (AMP) Account for 7% of Traffic to US Publishers (Adobe Analytics, 2016)
Following on from the last stat that shows mobile searches are outnumbering computer ones, this shows that AMP is becoming a bigger feature of Google search. AMP is definitely something to watch out for in 2017 and may become a big part of SEO strategy.
Over 50% of all mobile searches lead to a purchase, and 78% of mobile searches for local business information result in a purchase. (Payfirma,2016)
If you’re not investing in SEO, then you’re losing out on a lot of sales. And again, if your site isn’t mobile-friendly then you are shooting yourself in the foot.
48% Identified keyword/phrase research as a most effective SEO tactic with 34% citing frequent website update. (MarketingProfs, )
Getting the right keywords and phrases on your website or blog is key to successful SEO. Also, keeping your content fresh will drive up your search visibility and keep you ranking highly.
72% of consumers who did a local search visited a store within 5 miles. (Wordstream, 2016)
If you’re providing products or services locally, SEO is probably even more important for you than it is for a national or global company.
30% of companies say that paid search helped them to reach their marketing goals (Regalix, 2016)
Paying to be at or near the top of Google search can be an effective marketing method, but doesn’t come cheaply. Most companies will try to rank organically at first, but if they fail then paying Google for the ad space makes sense.
90% of B2B researchers who are online use search specifically to research business purchases. (Google)
Virtually all B2B purchasing decisions start out with search. If you’re in the B2B market and you’re not using SEO, you might as well be invisible.
Top five search results account for 67.6% of clicks (Advanced Web Ranking, 2014)
Proof that featuring high in the search engine results page will get you much more traffic.
33% of clicks from organic search results go to the first listing on Google. (Social Fresh, 2014)
Wow. The number one spot accounts for one-third of all clicks from organic search results. The aim of all SEO efforts should be to get to that coveted number one spot.
The highest spenders are more likely to turn to organic search for information. (Marketing Pilgrim, 2014)
If you want to attract the best customers, you need to rank highly in organic search. The best way to achieve this? You’ve guessed it – SEO.
By the end of 2018, 73 billion phone calls will come from mobile search alone. This figure is growing by 42% each year. (Acquisio, 2014)
This is particularly relevant for local businesses. SEO can generate calls to your business, as it is so easy nowadays to click a search a result in your mobile browser and instantly connect to a voice call.
Make sure that your SEO isn’t suffering due to short articles that don’t rank highly on the Google algorithms. A good mixture of long and short form, leaning more towards the longer form is considered the best approach.
SEO Strategy Takeaways
SEO is alive and well, don’t overlook it
Companies are investing more in SEO, so to stay ahead make sure you’re making it a key part of your digital strategy
Long-form content, SEO keywords and social media marketing can all combine to make a great SEO strategy
Mobile search generates more traffic, leads and conversions than computers, so make sure you’re optimised for mobile