Digital strategy consultant advice
Over the last 20 years marketing has fundamentally changed.
In the old days, marketers told the consumer what to think, what to do and what to buy and you only had a limited number of friends and colleagues to ask opinions on before you purchased.
Fast forward 20 years or so and you now have over 3 billion people worldwide to ask via search engines or social media.
Consumer review sites are the automated marketers of the 21st century as they can make or break your product with just a few good / bad reviews.
A business can be defined by simple computer code (your website) just as you might look at a shop window on the high street and decide if you wanted to go in or not.
The world ‘s biggest brands now spend more on digital marketing than they do on TV ads as they are now able to have a conversation with nearly EVERYONE of their brand advocates via social media sites like Facebook.
Yes, the word digital means something totally different today, it covers what we call your “digital presence” this is everything from your website, mobile app, online blog, social media accounts, email and SMS marketing and much more.
As of last year, millennials, the generation that grew up online, make up the majority of the workforce, which means digital marketing is now a necessity for all businesses and therefore, it’s important to hire agencies that are not only hyper-aware of the landscape but also passionate about the success of their clients.
Digital marketing is very exciting, offers lots of fulfilled potential and if done correctly, generates engagement, brand positivity and ultimately revenue.
(There’s a BUT coming…)
BUT… there are literally hundreds of digital marketing agencies in the UK alone not including freelance marketers too and like anything in life, there is a difference in quality from one to another!
So, if you’re starting up a business and need the help of a digital marketer, how do you tell the good from the bad?
This guide is designed to help you do just that, giving you the information you need to make a knowledgeable decision on hiring a digital marketing partner.
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