Choosing the right business card design agency
Nowadays, everyone seems to do things digitally. “Oh, you want us to meet up? No problem, how about 4 PM on Skype?” “Do you need to talk to me? Shoot me an email with all the info and I’ll read it later on.”
This approach works for a lot of people, cloud companies, freelancers, essentially all businesses who offer online services and people who work in a non-traditional office environment. But it’s practically killing others.
If you offer a service that requires meeting with and talking to people every day, it’s a big mistake to try to do everything online. Let me explain why.
Back when I was still in university, I went to a lot of conventions. I wasn ‘t there to look for a job. I was just going there to meet interesting people.
So, it usually went something like this: I saw someone interesting and I went to introduce myself and get to know their business. I was attracted mostly to big design agencies, illustration studios and freelancers. I was ready with my business card (which I must admit had a long way to go, but it’s understandable since I was knee high to a grasshopper). People seemed happy enough to see me and talk for a while.
No, it was better than that, they seemed thrilled that young entrepreneurs were interested in their work. But here’s the problem. While some of them were happy to exchange a business card, smile, talk and shake hands, others just looked at me and said: “Here, this is my phone. Just type in your email address and I’ll send you my personal info”.
Ok, I thought, we are getting somewhere. This feels like a much more personal interaction. However, I was wrong. In fact, the people that chose not to get a business card from me were the people that I had the least amount of contact with. I was just lost in the maze of telephone numbers on their phone as soon as I walked away.
A business card is more than just a card. It’s the first impression that you are a serious business person because you care enough to create those cards. You ‘ve spent time and effort designing them and have provided information that potential clients can look at before they contact you.
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