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In 2008, FIUK.com Limited launched their own boutique digital agency after experiencing continual problems finding digital agents who did not continually over promise and under deliver for FIUK’s sister companies.
Although successful, the feedback from their customers about previous digital marketing experiences was that information provided by similar companies left them confused as to who to believe, how much to spend and what were the best approaches to take; the bond between agent and SME was fast dissolving to both parties detriment.