Why you need AdWords if you are an SME

First, what is AdWords? Adwords is effectively paid advertising, where you pay for every click that a visitor makes when going through to your website. It can sometimes be called pay per click for that reason. The best example of AdWords would be Google, who run their AdWords by showing multiple paid ads when you…

10 Reasons You Need A Digital Strategy

1. You’re directionless. We find that companies without a digital strategy (and many that do) don’t have clear strategic goals for what they want to achieve online regarding gaining new customers or building deeper relationships with existing ones. And if you don’t have goals you likely don’t put enough resources to reach the goals, and…