3 questions a digital marketing agency should ask before creating your blog

Content, content, content. It’s all you hear about these days in the marketing world. ‘You’ve got to get blogging, create great content. It’s the best way to drive traffic to your site’, they say. And they’re right. Whoever ‘they’ may be. 47% of buyers view 3 to 5 pieces of content before contacting a sales…

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14 Key Questions to Guarantee Your Website is a Success

1. What market “specifically” is this website targeted to? •    Business to Business •    Business to Consumer •    A Subscription Web Site for Members 2. Who “specifically” is this website for? Be very specific; your websites effectiveness depends on your answers. •    Male or Female? •    Young or Old? •    Income Level? •    Education Level?…

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BUILD YOU OWN MARKETING AUTOMATION / CRM FOR JUST £35 PER MONTH

HOW TO BUILD POWERFUL MARKETING AUTOMATION / CRM FOR JUST £35 PER MONTH Our main purpose here is not to offer you a cheap alternative to marketing automation packages, it is, in fact, quite the opposite.  What we’re offering you is the opportunity to create your own future-proof marketing automation/CRM (Customer Relationship Management) package that will prepare…

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USE DATA-DRIVEN MARKETING TO INCREASE MARKET GROWTH

USE DATA-DRIVEN MARKETING TO INCREASE MARKET GROWTH AND CUSTOMER ENGAGEMENT A new report from Forbes Insights and Turn (the marketing software and analytics platform) has revealed that data-driven marketing generates verifiable results in terms of customer engagement, customer loyalty and market growth.  Companies that are considered ‘leaders’ in data-driven marketing have reported increased levels of…

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WHY USE BING ADS?

Why use Bing ads? Drive more traffic to your business website with Bing Ads. Because Bing has a smaller market share than Google, many businesses ignore it, thinking that as long as they cater to Google, they’re covered.  However, that can be a costly mistake because many of those who don’t use Google to search…

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WHAT ARE PRODUCT LISTING ADS?

PRODUCT LISTING ADS (PLAs) If you’re looking to raise awareness about your products and increase sales then a Google Product Listing Ads Plan might be the best way forward. Many businesses nowadays sell their products and services with Product Listing Ads (PLAs).  PLAs employ “richer” product information such as images, pricing and business name without…

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HOW IMPORTANT IS ON PAGE SEO?

HOW IMPORTANT IS ON PAGE SEO? On-page SEO is a vitally important aspect of a comprehensive SEO strategy – it concentrates on optimizing your website (the public face of your company) and makes it friendlier to search engines like Google and Bing. Because it is intrinsic in your website, you have much more control over…

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Recovering from penalties in Google

We have seen remarkable turmoil in the search landscape throughout the last couple of years. Search Engines, especially Google has sent SEO companies into a tailspin with consistent and contradicting Pandas, Penguins and penalties. An in-depth training session held at SES San Francisco 2013, Dealing with Penalties, Penguin, and Panda, investigated the types of Algorithm…

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SEO vs PPC

SEO vs PPC At Wizer Digital we fully encourage our clients to try as many different marketing methods as possible. Different industries, products or services may find a selection of marketing channels may work better than another selection. So it’s worth trying lots of different options to see what works best . A common misconception is…

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What is Domain Authority?

Domain Authority is a way of measuring how your website performs in search engine rankings and can be used to compare your website with another website or to track the performance and strengths of your site over a period of time.  Because this is a way that search engines determine domain trust, it’s an important…

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What is Page Authority?

Page Authority is what predicts the likelihood of an individual page ranking well in search engine results.  The higher the Page Authority is, the more likely it is that the page will rank high in the results.  Page Authority is scored on a 100 point logarithmic scale – this means that it’s easier to raise…

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