WHY USE BING ADS?

Why use Bing ads? Drive more traffic to your business website with Bing Ads. Because Bing has a smaller market share than Google, many businesses ignore it, thinking that as long as they cater to Google, they’re covered.  However, that can be a costly mistake because many of those who don’t use Google to search…

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WHAT ARE PRODUCT LISTING ADS?

PRODUCT LISTING ADS (PLAs) If you’re looking to raise awareness about your products and increase sales then a Google Product Listing Ads Plan might be the best way forward. Many businesses nowadays sell their products and services with Product Listing Ads (PLAs).  PLAs employ “richer” product information such as images, pricing and business name without…

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HOW IMPORTANT IS CONTENT DEVELOPMENT FOR SEO?

HOW IMPORTANT IS CONTENT DEVELOPMENT FOR SEO? Google and other search engines do not rank companies, they rank based on high quality website content.  The better your content is the more chance you have of getting found online. When the Panda algorithm was released in 2011, it acted as a wakeup call to website owners…

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WHAT ARE TECHNICAL SEO SERVICES?

WHAT ARE TECHNICAL SEO SERVICES? SEO is quite a comprehensive term which illustrates the methods used to optimise a website to make it easier for search engines to find and make it appear higher up in the search list.  However, the mechanics behind SEO include a variety of activities and techniques.  Technical SEO is what…

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WHAT IS A GOOGLE PENALTY?

GOOGLE PENALTY ASSESSMENT If you’ve noticed a recent drop in your website’s rankings in the search engine results or a drop in traffic, then you might have attracted the wrath of Google with a Google Penalty. However, there’s no need to worry, we have the solution you need to put your business back at the…

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HOW IMPORTANT IS ON PAGE SEO?

HOW IMPORTANT IS ON PAGE SEO? On-page SEO is a vitally important aspect of a comprehensive SEO strategy – it concentrates on optimizing your website (the public face of your company) and makes it friendlier to search engines like Google and Bing. Because it is intrinsic in your website, you have much more control over…

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