What is Domain Authority?

Domain Authority is a way of measuring how your website performs in search engine rankings and can be used to compare your website with another website or to track the performance and strengths of your site over a period of time.  Because this is a way that search engines determine domain trust, it’s an important…

Read more

What is Page Authority?

Page Authority is what predicts the likelihood of an individual page ranking well in search engine results.  The higher the Page Authority is, the more likely it is that the page will rank high in the results.  Page Authority is scored on a 100 point logarithmic scale – this means that it’s easier to raise…

Read more