Why you need AdWords if you are an SME

First, what is AdWords? Adwords is effectively paid advertising, where you pay for every click that a visitor makes when going through to your website. It can sometimes be called pay per click for that reason. The best example of AdWords would be Google, who run their AdWords by showing multiple paid ads when you…

Should I hire a lead generation expert?

Tom, Tolworth Thank you for the question Tom and it’s a great question because of the parallels hiring a lead generation expert actually has with the entire ethos of Digital Marketing Broker. The fact is that a lead generation expert that delivers fresh leads to your business that turns into sales at an affordable price…

Should I advertise in my local paper?

John, Surrey Thank you very much for your question Now as a digital marketer I SHOULD say, “No, don’t do it, spend all your money on a digital marketing approach, it’s the future don’t you know, don’t you know”. But that can very well be total rubbish, as advertising in your local paper has so…

MOBILE MARKETING STATISTICS IN 2015

HOW TO MAKE THE MOST OF MOBILE MARKETING STATISTICS IN 2015 “Mobile to overtake fixed Internet access by 2014” screamed the headline!  This bold prediction was made back in 2008 by Mary Meeker, an analyst who reviews the latest trends in technology at Kleiner Perkins Caufield Byers.  Business Insider has just reported that the smartphone…