Why you need AdWords if you are an SME

First, what is AdWords? Adwords is effectively paid advertising, where you pay for every click that a visitor makes when going through to your website. It can sometimes be called pay per click for that reason. The best example of AdWords would be Google, who run their AdWords by showing multiple paid ads when you…

WHY USE BING ADS?

Why use Bing ads? Drive more traffic to your business website with Bing Ads. Because Bing has a smaller market share than Google, many businesses ignore it, thinking that as long as they cater to Google, they’re covered.  However, that can be a costly mistake because many of those who don’t use Google to search…

WHAT ARE THE CHOICES AND BENEFITS OF REMARKETING?

WHAT ARE THE CHOICES AND BENEFITS OF REMARKETING? Get the attention of your target audience with targeted ads and offers as they browse online. Potential customer do not necessarily buy on an initial visit to your website – they are often researching and comparing services and products in order to make an informed decision on…

WHAT ARE PRODUCT LISTING ADS?

PRODUCT LISTING ADS (PLAs) If you’re looking to raise awareness about your products and increase sales then a Google Product Listing Ads Plan might be the best way forward. Many businesses nowadays sell their products and services with Product Listing Ads (PLAs).  PLAs employ “richer” product information such as images, pricing and business name without…