After years of dabbling in all different types of online and traditional marketing, I’ve seen a drastic shift in the way consumers behave. Consumers want to be in the driver’s seat.
Conversion rate optimisation (CRO) can be a very powerful way to improve your online revenue. It’s a discipline that combines technical, analytical and psychological skills and applies them to the way your visitors access and use your website.
A/B testing can be one of the most rewarding digital marketing practices. The ability to plan, design, build and run live tests on your website and to see positive results happening right in front of you has brought A/B testing very much into vogue.
A digital strategy consultant, digital marketer or digital marketing specialist (many different names exist for the same role) is someone who can look at your business and its processes and help you to devise a plan and a direction.