Whether you’re a brand new designer looking to jump into your first order or you’re an old hand who’s looking for a refresher, these common graphic design mistakes can ambush any designer and potentially cause a lot of harm. So, take a look through these critical mistakes you need to keep an eye out for. As long as you stay vigilant and double check everything, none of these problems should bother you.
So, take a look through these critical graphic design mistakes you need to keep an eye out for
As long as you stay vigilant and double check everything, none of these problems should bother you.
Not Understanding Instructions
As in all things, communication between the designer and the client is critical. While it’s the prerogative of the client to provide clear and informative instructions, it’s the responsibility of the designer to ensure they understand those instructions, even if that requires additional queries sent to the client. CreativeBloq highly suggests going over the client directives multiple times while taking notes and brainstorming. Whenever something confusing crops up in the directives, it’s critical that you get in contact with the client right away in order to clear things up.
Staying in the Box
While the statement of thinking out-of-the-box may be cliché, that doesn’t mean it isn’t true. A major graphic design mistake in all types of graphic design is staying in the well-traveled ruts and sticking to what is known. Graphic design is a creative process, and as such, you need to be creative in order to truly be successful. Go for the crazy and weird, try things out, experiment and play around. Not everything will be a success, but nothing will be if you don’t try.
Too Many Fonts
Playing with fonts may be fun, but if someone is trying to read through something that changes font type ten times in a paragraph, it’ll get tiring and annoying quickly. Planet of the Web suggests using no more than three fonts in any single layout, though sticking to just one, or maybe two is even better. A single font adds continuity, which is good.
Over Thinking Everything
Just because you can add something to your design doesn’t mean you should. Simplicity has plenty of perks on its own, so be careful about going crazy with the Photoshop filters. Over-designing isn’t a major mistake, but it can cause some serious problems. The more stuff in your design, the harder a viewer needs to think to extract the info. As Rasmussen College discusses, a design needs to breathe and flourish on its own. Having blank space isn’t necessarily bad, and in many cases, it’s better than filling every square inch of blank space with something.
Over-Promise then Under-Deliver
Out of all the mistakes covered so far, this is by far one of the most severe and potentially damaging. As Go Layer Cake states, when it comes to graphic design, you’ll rarely, if ever, find a job that is “quick.” So when discussing deadlines and expectations with your client, you’ll want to make sure you don’t promise them something amazing, and then fail to meet that promise. It’s better to finish a project ahead of a long deadline than late on a short deadline.
Kerning Your Fonts
If you’ve never heard of kerning before, don’t worry, it’s very simple. According to We Design Studios, kerning is the process in typography where the space between letters in adjusted, either manually or automatically. Kerning is important because in some situations, adjusting the space between letters can make the wording more legible and pleasing to the eye. However, misusing kerning or not paying close attention to it can cause some major problems, from misinterpretations to destroying a design’s cohesiveness.
Ah, stock images. While it’s not wrong to use stock images, it’s best to go easy on them. Using too many stock photos makes a project look cheap and, in some cases, unprofessional. Plus, there are plenty of stock images out there that people will instantly recognize since they’ve seen them all over.
Check for Spelling
Yes, you are a graphic designer and not a writer, but that doesn’t give you an excuse to pass on proper spelling. While you may feel that running a quick spell check after finishing your project is all you’ll need, there are plenty of graphic design mistakes that spell check systems can miss. So follow Creative Pro’s advice, pay close attention to the details and comb over your project before sending things to print.
Along with spelling problems, you want to make sure your project has proper grammar. While a misused comma or other punctuation marks may not seem like a major problem, there are plenty of people out there that will see a small slip like that and disregard the entire rest of the project.
Designing for Yourself
Finally, it is always absolutely imperative that you stay cognizant of the fact that you’re designing a project for a client. Whether you’re a freelancer or working with a site like Designhill, it’s incredibly important that you stick to the client instructions and don’t make changes because you think it looks better. As Rasmussen College states, the customer is paying for a graphic design, and your job as a designer is to do all you can to help the customer achieve their vision.