Welcome to the wonderful world of infographics, where everything is possible!

Ever dreamed of having a magical product that will transform your relatively boring raw data into shareable content?

You haven’t? Well, that makes you normal. But infographics have been developed to increase traffic to your website. They cost you about half the price of other standard online marketing tools. Not bad huh?

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Who’s this guide for? Anyone looking to find out about Infographics and wants to know the pitfalls and problems that can occur.

What are infographics?

Infographics are a visual representation of information, data or piece of knowledge. They provide a perfect way to present data, particularly the more complicated stuff, in a user-friendly, engaging way.

Why use infographics?

According to most studies, 65% of people learn better through visual stimuli compared to reading plain text.
Infographic Marketing - Why Use Infographics in Digital Marketing? (Infographic) - An Infographic from CJG Digital Marketing

 Did you learn better?

How are infographics useful?

Huge benefits can be gained from turning potentially dull information into something exciting and interesting. Presenting information in this way helps your customers better understand your business. It also helps them to quickly understand the data presented.

From a marketing perspective, more people will want to share your web pages as they will understand the benefits and want their customers to get it too.

Are infographics outdated?

In 2012-2013, infographics were very new. Many Search Engine Optimisation (SEO) companies peppered the internet with infographics because of the supposed SEO value. Although this value has slightly decreased, infographics still have their place in content marketing today. But only if done properly.

Like blogging, there are no cheap shortcuts as your content is only going to work if it is shareworthy. Yes, there are lots of infographic link building services to choose from, but they’re not worthy of your time and effort (much like cheap directories).

Why not just do video?

There ‘s a running argument about the validity of infographics in this media age. Although videos are great content, not everything warrants the time and energy spent in creating them. If the purpose of your content is to explain a certain point or policy, an infographic will usually do quite nicely.

Who can benefit from infographics?

Everyone can benefit from infographics. They are a great content marketing tool. All businesses can use infographics to entice traffic to their website and familiarise customers with their brand. If the topic is complicated and hard to explain, infographics may be the only option to create enjoyable and easy-to-understand content.

How are infographics different from web design?

Infographics are fundamentally a content marketing tool, nothing more.

They are a visualisation of raw data, made for an easy and engaging learning experience. They are meant to be shared on social media and blogs. This brings more traffic and familiarises visitors with the brand.

As such they are NOT part of web design and should be created by a graphic designer, not a web designer.

Why is infographic design so important for an SME?

Because content marketing is one of the most cost effective ways of marketing your brand and infographics delivers it in droves.

Great content that is shared online means better search engine optimisation (SEO), leading to a higher ranking in Google/Bing can generate more social shares (if your infographic is interesting enough to share) and can ultimately lead to more people visiting your website.


Using illegitimate sources

The first and most important rule about infographic design is to trust your sources. You should only use respectable sources (and preferably more than one). Make sure to double check the information before putting it up. There’s nothing worse than creating misleading content. If your customers find out about it, your brand image can easily be damaged.


Create a boring infographic

Every business can use infographics. But that doesn’t mean you can get away with creating boring infographics. The main idea is to make your content more engaging and shareable, so potential customers are interested in your business and your brand.

Take pride in delivering content that could on the face of it seem boring, and transforming it into something that can be fun to learn.  Even accountants (heaven forbid!) have used this method in the past to great effect.


Disregard usability

User experience should always come first. Infographics are a form of content marketing designed to be shared with others. Yours should be created so that it’s easily shared across different social media websites or regular websites.

Include the option that allows other businesses to embed or share your infographic on their personal websites and blogs. Your designer should account for that in the design, here are a few examples:

  • Always make your infographic taller rather than wide (since landscape images are hard to read on social media because of the styling of the websites)
  • Never make an infographic on a white background (otherwise, it will blend in with other website ‘s backgrounds, which never looks good)
  • Make sure that your infographic is legible across different platforms

Fail to be prepared for new users

As the main point of an infographic is to create more traffic and attract new customers, it’s a good idea to include a call-to-action. It could be just several lines of text at the end of the infographic – like “Did you like that? Do you think we missed something? Get in touch, we’d love to hear from you!”.

Try and include a simple contact form, subscription panel, or comment section. You shouldn’t be afraid to engage with new visitors. Take the time to respond to their questions and needs. This can be a good way to convert them into clients.

How to save money, how much to spend and how to save time

      • What are the best ways to save money?

        It pays to be prepared, so if you do some initial research (or hire someone to do it) find designs and stylings that you like. That will keep you from spending money unnecessarily on infographics research and sketches.

      • Which areas should I be aware of that take the most amount of time?

        A general rule of thumb is 20% research; 10% choosing the style and colour theme of the infographic; 20% sketches and drafts; 40% infographic design; 10% fixes and final tweaks.

      • What are the main pitfalls and problems?

        Try to make the user experience as easy as possible – remember, people can’t share anything if they’re having technical issues.

      • What can I do myself, if anything?

        Very carefully choose all the info you want to put in the infographic prior to the start of the project. Every piece of data has to be illustrated and painstakingly put in place. It could ruin the composition of the infographics and cause a great deal of hassle for your designer if you decide that you want to add (or remove) something after the design is finished.

      • What are the signs that my graphic design agency/freelancer is ripping me off?

        You should talk about what to expect before the start of the project (and don’t forget to put that in your contract). After the end of the project, you could measure its success with tools like Google Webmaster Tools (useful for checking the SEO), track the number of new followers, fans or shares in your social media accounts.

Golden Rules – before you hire an infographic design agency

Before you hire an infographic design company you must remember to follow a few golden rules.


Use trustworthy sources

Always double check your sources and include more than one (the average is about 4) to make your infographic more credible and valid. There is no point creating an infographic with unreliable information that can be easily criticised.


Welcome the new visitors

Leave a way to receive feedback from your new visitors and actually listen to what they have to say, answer their questions and attend to their needs. This is the best way to transform them quickly into regular customers.


Make it user-friendly

Keep in mind the usability of the infographic with questions such as:

How easily can it be shared?
Is it too small when viewed on Facebook?
Is the font big enough?
Are the colours suitable for the web?

Even the best design will be completely useless if the infographic is not user-friendly


Use catchy topics and titles

When you try to create viral content, you should always consider the topics people want to read about. There are many ways to gauge your potential customer ‘s interest in this topic. Visit industry specific forums, view content on your topics and see how many people have shared this information, type the topic into Google to see how many people have written about it.

There are a number of tools you can use to gauge interest. Buzzsumo.com can show you how much interest there has been on any topic, for example.

However, the bottom line is that a good agency/freelancer should do extensive research beforehand to ensure you are using friendly, unique titles that capture the reader’s attention.


Rinse and repeat

After the end of a successful infographic project, you could always make another one using the same styling, font and design framework, saving you money and time.

There is absolutely no harm in rinsing and repeating because like many other things with your business it is important to keep a certain level of consistency.